Analytics for WooCommerce
Self-hosted eCommerce analytics with conversion rate, AOV, LTV, churn, cohort analysis, AI insights, email reports, and Slack alerts — computed entirely from your own data.
The growth metrics that matter, computed from your own data
WooCommerce gives you orders and revenue. Refinery Analytics gives you the metrics that actually drive decisions: Conversion Rate, Average Order Value, Purchase Frequency, Churn Rate, Retention Rate, Customer Lifetime Value, and Cohort Analysis — all computed from your existing WooCommerce database. No external data sharing. No monthly SaaS fees scaling with your order volume.
Dashboard That Tells a Story
Seven metric cards with trend indicators, sparkline charts, and period-over-period comparison. See what changed, which direction it is heading, and how it compares to last week or last month. Top products, new vs returning customer splits, and churn risk indicators — all in one view.
Conversion Rate Tracking
Lightweight, privacy-friendly page view tracking with no cookies and no PII. A 1KB script counts product page views, and the plugin computes your real store conversion rate. Exclude admins and editors automatically. Improve conversion rates with data-driven Product Recommendations.
Cohort Analysis
Customers grouped by acquisition month. Track how each cohort retains over time with a color-coded retention grid. Spot which months produced your most loyal customers and which acquisition channels drive lasting value. Drill into individual customer profiles with Refinery CRM.
AI-Powered Insights (BYOK)
Connect your own OpenAI, Anthropic, or Google AI key. The plugin sends only aggregate numbers — never customer names or emails — and gets back plain-English analysis: what changed, why it likely changed, and what to do about it. Weekly summaries, monthly deep dives, and anomaly alerts.
Automated Reports
HTML email digests with metric cards, trend charts, top products, and AI insights — sent weekly or monthly to your team. Slack webhook notifications for digests, anomaly alerts, and milestone celebrations. Per-recipient unsubscribe links.
Built for Privacy
Everything runs on your server. Page views stored as anonymous aggregate counters, not visitor profiles. AI analysis sends only summary numbers. No external analytics services, no tracking pixels, no data leaves your store unless you explicitly connect an AI provider. Analytics is included in the All Access Pass.
Common Questions
What does each license tier cover?
Personal covers 1 site, Business covers 5 sites, and Agency covers unlimited sites. Site count is the number of WordPress installations the license can be active on at the same time.
How long do I get updates and support?
Every license includes 1 year of automatic updates and priority support. Renew annually to keep both. The plugin keeps working past renewal, you just stop receiving updates.
What is your refund policy?
All Refinery plugins come with a 14-day money-back guarantee. If it does not work for you, email [email protected] within 14 days of purchase for a full refund.
Can I cancel anytime?
Yes. Cancel anytime from your account dashboard. Your license stays active through the end of your current billing period.
Is the code open and customizable?
Yes. Refinery plugins are GPL-licensed and ship as standard WordPress plugins with documented hooks, filters, REST endpoints, and template overrides. Extend or theme as needed.
Where can I get help?
Support tickets are answered by the engineers who built the plugin. Email [email protected] or visit the support page for documentation and contact options.
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