Here’s a question WooCommerce store owners hear all the time: “Can I buy this as a gift for someone?” The default answer is usually “just use a different shipping address.”
That’s treating gifting like a shipping problem instead of a revenue problem.
So I went looking for plugins that handle actual product gifting in WooCommerce. Not gift cards. Not store credit. The ability for a customer to buy a product, mark it as a gift at checkout, schedule delivery to someone else, and have the recipient claim it through a branded experience.
Here’s what I found: almost nothing. The WooCommerce plugin space has dozens of gift card solutions and almost zero true product gifting tools. Most store owners searching for “WooCommerce gifting plugin” end up installing a gift card plugin and realizing it doesn’t do what they need.
That distinction matters. And it’s the reason this article exists.
Gift Cards vs. Product Gifting: Two Different Categories
Before I get into the plugins, this needs to be clear. Gift cards and product gifting solve completely different problems.
Gift cards let a customer buy a stored-value code. The recipient gets a code worth $50 (or whatever amount), visits the store, and picks out what they want. The buyer never chooses a specific product. The recipient does.
Product gifting lets a customer buy a specific product as a gift. They add a product to their cart, check a “this is a gift” box, enter the recipient’s email, write a personal message, and pick a delivery date. The recipient gets notified on that date with a unique claim code.
Both are valid. But they serve different buying behaviors.
Gift cards work when the buyer doesn’t know what the recipient wants. Product gifting works when the buyer knows exactly what they want to give. “I want to send my mom this face cream for her birthday on the 15th.” That’s product gifting. A gift card doesn’t solve that.
If you search “woocommerce gift plugin” right now, 90% of the results are gift card plugins. That’s a problem for the thousands of stores where customers want to gift specific products, not dollar amounts.
Here’s how the options break down in 2026.
The Comparison Table
| Plugin | Type | Gift Checkbox | Delivery Scheduling | Claim Codes | Recipient Notifications | Pricing |
|---|---|---|---|---|---|---|
| Refinery Product Gifting | Product gifting | Yes | Yes | Yes | Yes | $49-149/yr |
| YITH WooCommerce Gift Cards | Gift cards | No | Yes (digital delivery) | Yes (store credit) | Yes | $129.99/yr |
| PW WooCommerce Gift Cards | Gift cards | No | Yes (digital delivery) | Yes (store credit) | Yes | Free / $99/yr Pro |
| WooCommerce Gift Wrapper | Gift wrapping | No | No | No | No | $79/yr |
| Gift Cards for WooCommerce (WebToffee) | Gift cards | No | Yes (digital delivery) | Yes (store credit) | Yes | Free / $99-399/yr |
| JEEP WooCommerce Gift Wrap | Gift wrapping | No | No | No | No | Free |
Best for Product Gifting: Refinery Product Gifting
Price: $49-149/yr
What it does: True product gifting for WooCommerce. Customers buy a specific product, mark it as a gift, schedule delivery, and the recipient claims it through a branded flow on your store.
I built this plugin because the category didn’t exist. Store owners kept asking how to let customers gift specific products, and the answer was always “use a different shipping address and maybe add a note.” That’s not a gifting experience. That’s a workaround.
Here’s what Refinery Product Gifting actually handles:
Gift checkbox on checkout. A simple checkbox that reveals recipient fields: email, personal message, and a date picker for scheduled delivery. Works with WooCommerce’s default checkout, the block-based checkout, and FunnelKit.
Delivery scheduling. The buyer picks the date. The recipient gets their notification on that date, not when the order is placed. Built on WooCommerce’s Action Scheduler. No cron jobs, no external email services.
Claim codes. Every gift generates a unique claim code. The recipient enters it on a dedicated claim page on your store. During the claim process, they create an account. That’s the part most stores miss. Every gift claimed is a new customer in your database.
Recipient notifications. Branded emails with the sender’s personal message, the claim code, and a button to claim the gift. Customizable template. The email is about the gift, not about your order system.
This is the only WooCommerce plugin I’ve found that handles the full product gifting flow: purchase, scheduling, notification, claim, and account creation. If your customers want to gift specific products (not just dollar amounts), this is the plugin.
Best for: Stores where customers buy products as gifts. Skincare, coffee, supplements, apparel, artisan goods, food and beverage, subscription boxes.
Works well with: A side cart plugin that can surface gift-eligible products during browsing. Pair it with a loyalty program that gives gift recipients bonus points on their first direct purchase to turn one-time recipients into repeat buyers.
Best for Gift Cards: YITH WooCommerce Gift Cards
Price: $129.99/yr
What it does: Digital and physical gift cards with customizable designs, scheduled delivery, and store credit management.
If your store needs gift cards specifically, YITH is the most complete option in the WooCommerce ecosystem. They’ve been building WooCommerce plugins for over a decade and their gift card plugin shows that maturity.
Custom amounts and designs. Buyers choose a dollar amount (or enter a custom amount) and pick from design templates. They can upload personal images on some templates.
Scheduled email delivery. Buyers pick a date and the gift card email sends automatically. This works because gift cards are digital by nature. No physical product involved.
Store credit system. Recipients redeem the code and the balance sits in their account. They can use it across multiple orders until the balance runs out. YITH manages the credit system natively.
Physical gift card option. Generate printable or mailable cards with unique codes. Useful for retail stores that want both digital and physical options.
YITH handles gift cards well. Where it falls short is product gifting. There’s no gift checkbox on product pages, no way for a customer to buy a specific item and gift it to someone with a claim flow. It’s a stored-value system. Good at what it does, but a different category.
Best for: Stores that want to sell dollar-amount gift cards as a standalone product. Retail, restaurants, salons, general merchandise.
Best Free Gift Card Plugin: PW WooCommerce Gift Cards
Price: Free / from $99/yr for Pro
What it does: Simple gift card functionality with a free version that covers the basics.
PW Gift Cards has been around for years and the free version is surprisingly capable. You create a gift card product, customers buy it, recipients get an email with a code, and they apply it at checkout as store credit.
Free version covers: Gift card product creation, email delivery, balance management, and basic customization. Enough for stores that want to test gift cards without committing to a paid plugin.
Pro adds: Scheduled delivery, custom designs, physical card support, and balance management improvements. At $59/yr, it’s the most affordable paid gift card option.
The catch: same limitation as YITH. This is a gift card (stored value) plugin. No product gifting. No claim flow. No gift checkbox at checkout.
Best for: Small stores testing gift cards for the first time. Budget-conscious stores that need basic gift card functionality.
Best for Gift Wrapping: WooCommerce Gift Wrapper
Price: $79/yr
What it does: Adds gift wrapping options to checkout. Customers can select wrapping styles, add gift messages, and pay a fee for the wrapping service.
This plugin shows up in “gifting plugin” searches but it’s solving a completely different problem. Gift Wrapper adds a physical service (wrapping) to the order. It doesn’t handle digital gifting, delivery scheduling, claim codes, or recipient notifications.
What it handles: Wrapping style selection at checkout, per-product or per-order wrapping options, gift message field, wrapping fee added to the order total.
What it doesn’t handle: Recipient email capture, delivery scheduling, claim codes, or any digital gifting flow.
Useful if you ship physical products and want to offer gift wrapping as an add-on. Not a gifting solution in the way most store owners mean when they search for “gifting plugin.”
Best for: Physical product stores that want to offer wrapping as a paid add-on service. Often paired with an actual gifting plugin.
Best Budget Gift Card Plugin: Gift Cards for WooCommerce by WebToffee
Price: Free / $99/yr for Premium (1 site), $199/yr (5 sites), $399/yr (25 sites)
What it does: Another solid gift card plugin with a generous free tier and a clean interface.
WebToffee’s gift card plugin competes directly with PW and YITH. The free version handles the basics. The premium version adds scheduling, custom templates, and store credit management.
Free version: Gift card creation, email delivery, basic templates, coupon-based redemption.
Premium adds: Scheduled delivery, multiple gift card types (fixed, custom amount, range), QR codes, and more template options.
The interface is cleaner than YITH’s in my experience. But it doesn’t have the depth of features that YITH offers at the premium level. It’s a good middle ground if YITH feels like too much and PW feels too basic.
Same limitation: gift cards only. No product gifting flow.
Best for: Stores that want gift cards with a modern UI and don’t need every advanced feature YITH offers.
Gift Wrapping (Free): JEEP WooCommerce Gift Wrap
Price: Free
What it does: Basic gift wrapping option at checkout. Simple toggle, optional message field, optional wrapping fee.
Bare-bones gift wrap. If all you need is a checkbox that says “add gift wrapping” and a field for a short message, this does it for free. No delivery scheduling, no recipient notifications, no claim codes.
Best for: Stores that want a minimal gift wrap option with zero cost.
What’s Missing From Most “Gifting” Plugins
Here’s the gap I kept hitting when I researched this category.
Almost every plugin labeled as a “gifting” solution is actually a gift card plugin or a gift wrapping plugin. Neither one handles the core use case: “I want to buy this specific product and send it to someone as a gift.”
That use case requires:
- A gift checkbox on the product page or checkout
- Recipient email capture
- Personal message field
- Delivery date scheduling
- Automated notification on the scheduled date
- A unique claim code
- A claim page where the recipient creates an account
- Tracking to measure gift-acquired customers separately
Gift card plugins handle items 5 and 6 (notification and codes) but not the rest. Gift wrapping plugins handle none of them.
The reason this matters for your store: 10-15% of orders on a typical WooCommerce store have gifting intent buried in the order notes. Customers are typing “this is a gift” manually. They’re using the shipping address as a workaround. They want to gift products. They just don’t have a way to do it.
Every one of those gift orders is a missed chance to capture a second customer. The recipient never creates an account. Never gets on your email list. Never enters your retention system. They receive a package with no connection to your brand.
Product gifting with a claim flow fixes that. The recipient claims the gift, creates an account, and enters your ecosystem. Industry data shows 20-30% of gift recipients make a purchase within 90 days. That’s a customer you paid $0 to acquire.
How to Choose the Right Plugin
If your customers want to gift specific products: Refinery Product Gifting. It’s the only plugin that handles the full product gifting flow with checkout integration, scheduling, claim codes, and recipient account creation.
If you want to sell dollar-amount gift cards: YITH WooCommerce Gift Cards for the most features, PW Gift Cards for the best free option, or WebToffee for a clean middle ground.
If you want to add gift wrapping: WooCommerce Gift Wrapper for a paid option with more styles, or JEEP Gift Wrap for a free basic toggle.
If you want both gift cards and product gifting: Install a gift card plugin (YITH or PW) alongside Refinery Product Gifting. They don’t conflict. Gift cards and product gifting serve different buying behaviors and having both covers the full range of gifting intent on your store.
Compatibility Notes (Updated August 2026)
All plugins listed here are compatible with:
- WooCommerce 8.0+ (HPOS compatible)
- WordPress 6.4+
- PHP 8.0+
- WooCommerce block-based checkout (Refinery, YITH, PW, WebToffee)
Refinery Product Gifting also works with FunnelKit checkout and custom checkout builds. If you’re running conversion optimization on your checkout flow, the gifting fields integrate without breaking your funnel.
For stores on managed WordPress operations, all of these plugins are lightweight and don’t add meaningful load. Product Gifting and the gift card plugins use WooCommerce’s native database tables, so they don’t create custom table bloat.
The Bottom Line
The WooCommerce gifting plugin space has a naming problem. Most plugins called “gifting” plugins are actually gift card plugins. That’s fine if gift cards are what you need. But if your customers want to buy specific products as gifts, with scheduled delivery, personal messages, and a recipient experience, you need an actual product gifting plugin.
Refinery Product Gifting is the only plugin I’ve found that handles this complete flow. YITH is the best option for traditional gift cards. And if you need both, run them together.
The real win isn’t the feature itself. It’s what happens after the gift is claimed. Every recipient who creates an account is a new customer in your system. Track them. Nurture them. Measure their LTV against your other customer segments. Gift-acquired customers cost you nothing to acquire and often convert into repeat buyers within 90 days.
That’s not a feature. That’s an acquisition channel hiding inside a checkbox.
Mike Valera builds WooCommerce growth tools at RefineryWP.